You don’t have enough bad ideas…

Heard this from Seth Godin while attending the Arch Angel summit last year in Toronto.

For Seth, success isn’t about having good ideas its more about not having enough bad ideas

 “You don’t have enough good ideas…no, you don’t have enough bad ideas.”

It’s counter intuitive.  Why are bad ideas important?

I think it comes down to the left and right parts of the brain.

The right part is creative.  It brainstorms.  It thinks of possibilities of why it will be successful.

The left part analyzes.  It criticizes.  It thinks of why it won’t work.

We need both parts, but in the creative process we need the right part the most.

We need to think of possibilities.  We can hone those possibilities in later.

I’m glad that I learned this lesson in creative writing class in high school.  I learned the power of stream of consciousness writing.  Each morning our teacher would have us write for ten minutes without editing or stopping.  As a rapper, I do this when I freestyle.  My best freestyles aren’t at the beginning of the rap when I’m thinking about things, but rather half way thru the rap.

As a songwriter it means acknowledging that you have to write bad songs to get to the good ones.

As a comedian it means working out bad jokes in order to find the ones that get the big laughs.

In either case its about generating ideas, not evaluating.  That comes later.

But its not just generating ideas.  It’s about acting on them.  Its about accepting that you will make mistakes, and that these missteps are necessary on the way to success.

Sometimes you have to take an “L” to get to a “W”

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