I had sent out a booking email to line up shows for a tour.
My goal was to get a steady stream of bookings, but instead the early returns were “unsubscribe” or “please remove me.”
I remember how much this used to get to me.
The natural inclination after rejection is to question yourself, your skills, and your services.
Am I not good enough? Do they not like me? What did I do? Will I have to go back to a day job?
I don’t think that way anymore.
I recognize that it is part of the process.
Instead of looking at it as a negative, I reframe the response and take it as its getting me closer to my core customers and clientele.
The bookings eventually come in.
I had to suffer the temporary pain of the rejection, but the long term gain is when I start to book a few shows, then a few more, and then all of a sudden my schedule is packed.
And that more than offsets the rejection.
Key lesson learned – focus on the wins and not the losses.