The most powerful button on the internet is… the share button.
It’s the ultimate co-sign.
Attention is a valuable commodity in this attention deficit culture.
The share button means that someone has taken the time to check out what you are posting.
They have listened to your song. They have watched your video. They didn’t just scroll past it. They didn’t just watch or listen for a second or two and maybe most importantly – they didn’t respond passively.
They want other people to check it out.
When someone shares your post they are saying that it is worth being on their precious timeline.
For you, it means exposure. It means more eyeballs – attention.
Some people try to “hack” the share button. They tag you in their posts so that it will show up on your wall. That can work – I guess. But it isn’t the same thing.
If it’s a friend or someone that you are a fan of, then maybe you don’t mind that they tagged you.
But most of the time it is annoying.
Not only have they occupied your precious territory without asking for permission, but now you get annoying notifications when people comment on the post.
At first you think people are responding to something you posted. Nope. Its about someone else.
Some people ask you to share. They recognize the value from your organic share.
That’s fair game, but its not as authentic as the genuine share.
Get enough of those, and that is how you go viral.