I think one of the reasons that Jay-Z is one of my favorite rappers is because alot of his music is motivational. It is based in business and competition.
It’s perfect workout music. And the gym or jogging is where I listen to music the most.
Some people workout to heavy metal or hard rock because of the aggressive sound.
I love hip-hop because of the aggressive rhymes… the aggressive words.
Jay-Z’s mantra is “I Will Not Lose”.
It’s not “I will win”.
The thought of losing is more urgent and important than the satisfaction of winning.
To me it speaks of perseverance. Of hanging in there. Even when the going gets tough not giving up.
Jay-Z didn’t give up when labels didn’t sign him. He created an independent label with his partners.
When the conventional rules of the music business didn’t fit, he wrote his own rules.
Case in point – when CD sales continued to dwindle because of new media forms, he forged a partnership with Samsung for his album which resulted in him going “platinum” overnight.
He hit the top of the charts, made money and his fans were able to access his music.
In the end he won.
By choosing not to lose.