Engagement

People are always caught up in numbers.  How many fans, followers, likes.

These are important stats, but I don’t think they are as important as one thing:

Engagement.

Are you people engaging with your music and what you post?

Are they commenting and sharing?

Sure 50,000 views for a video looks good.  You may glance at the stat and think Wow, this person is doing well, but stick around longer and notice that they only have a few comments and you start to wonder.

Likes and views can be purchased.

I’m not even saying that this is a necessarily a bad thing.

It’s human nature for us to look at stats and make a correlation.

But in this digital world where we can be manipulated by targeted ads and fake views, there is one thing that remains authentic – real world connections.  You can’t fake that funk.

Effective social media is a conversation.

When posting, we need to ask ourselves – is this engaging?  How can I make it engaging.

How do you do this?

Sometimes its by asking questions.

I posted a picture on Instagram of a pot of chili I was making.

I could have just posted the image and hashtagged #chili , instead I wrote:

“Who likes chili?”  By asking this question it prompted people to take a second to engage.

Getting a response to what you post is great, but that doesn’t mean that it was successful and that your job was done.

Make it a conversation by responding to your comments.

That’s the way to convert a passive follower into a dedicated fan.

 

 

 

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