You’re Gonna Die

Heard this gem from Gary Vee when he was on the Jim Rome show.

He was was talking about a question he received from a woman during one of his talks.

The question was something like: “Can you offer me motivation? I’m stuck.”

His answer: “You’re Gonna Die.”

Jarring, but it worked.

It’s something that makes me think of motivational speaking guru Tony Robbins.

He talks about how change comes when you change someones state.  One of the most effective ways to do this is to shock them.  A statement like this is shocking.  But its also true.

When you realize that life is going to end, you drop the trivial, insignificant things and start focusing on the important.

You realize that time is short and that you need to hustle.

You realize that it doesn’t matter what others think or say about you, all that stands in the way of you and your goal is YOU.

We won’t be able to do this forever.

 

Advertisements

Four Magic Words

Over the last year, I’ve become a Gary Vee fan.

I’ve listened to his audio books and saw him speak in person.

But the one thing that stuck out is his recent appearance on a sports talk show.

He was a featured guest on the Jim Rome show.  One of my favorite shows.

It sounds like an odd pairing, Gary isn’t an athlete or involved in sports.

He’s an entrepreneur.

However, one of his lifetime goals is to own the New York Jets football team.

The host, Jim Rome, hadn’t met Gary before, but he had done his homework.  He asked great questions.

One of my favorite parts of the interview is when he said to Gary: “Can you tell the audience about the four words of advice that you gave to the woman in the crowd?”

Without pause, Gary responded:

“You’re going to die.”

Four powerful words.  Not the ones she was expecting.

But the impact of those words is immediate.

It forces one to stop thinking about the little things.

Oftentimes its the little things that prevent us from taking action on our big goals.

Being reminded that we only have one life creates urgency.

It makes us realize that we should spend less time worrying on what we can’t do, and more time focused on what we can.

 

Like A Field Goal Kicker

A field goal kicker has one of the most challenging jobs in sports.

It’s not the most physically demanding – far from that.  Their job becomes harder almost because its not physically demanding.  Teammates often resent the kicker.  “They aren’t one of us,” they  say.  It’s a job so much different than running back, quarter back, linebacker or defensive end.

Its also a job that demands a different type of approach and a different type of personality.

Most positions in football are “rah rah.”  Players come out of the tunnel before the game pounding their chest.  After a big play they will jump up in excitement.

Field goal kickers aren’t like that.  They stay at an even keel.  Never too high, never too low.  They have to.

Coming in for a chip shot field goal in the first quarter? Calm.

Even though missing the easy kick could turn the home crowd against them.

Coming in late in the game for the game winner?  Calm.  Have to be.  Approaching it like any other kick.

Kickers are used to dealing with crowds.  Home crowd cheering them on.  Away crowd jeering.

But then there is another wrench.

When the coach calls a time out just before they kick.  Regardless if their kick goes through the uprights and they score, they have to do it again.

They can’t get mad.  Or frustrated.  They just have to line back up in a business like approach and do it again.

As I’m writing this I’m thinking of a kicker that did celebrate after his kick… didn’t turn out too well for Bill Gramatica when he jumped up celebrating.  He ended up tearing his ACL and was gone for the season!

Branding 101

branding101

Without a doubt, the best branding lesson I learned came from music executive TJ Chapman.

This was back in 2009 when I was attending the Core DJ’s conference in Atlanta and TJ was a panelist.  I didn’t know much about him at the time aside from knowing he was a DJ and that he was managing a new artist named B.O.B.

For TJ, branding is about consistency.

And for him, its in the name.

“TJsDJs” If you want to find me that’s where you look.

His website and social media are all the same.

www.tjsdjs.com

http://www.facebook.com/tjsdjs

http://www.twitter.com/tjdjs

You get the point.

Everytime I hear someone mention their social media on an interview I recognize the importance of brand consistancy.  “Well my twitter is this, my youtube is this, my website is this…”

They lost me after the first one.  How do you expect a casual listener to hear them all?

As someone with the name “D.O.” I took note.

When “D.O.” became my rap name it was before the days of Google.

The main thing for me was walking into a CD store and seeing my CD in the “D” section.

But now we live in an era where new Social Media sites and trend change quickly.

I knew I needed to have some brand consistency.

I went with the “I am” after seeing someone like Diddy use it as well.

But it wasn’t enough.  There was someone on Instagram with iamdo – with all of three followers.

I put the “Gibson” in to ensure that I could use “iamdogibson” on all platforms.

Now where ever the latest app takes off people know where to find me.

I encourage you do the same.

 

 

I liked grants when they were on paper

I’m not being nostalgic when I say that I liked grants when they were on paper.

Back in the days when I had to print out the application and fill it in with a pen.

Back when I had to press CDR’s and print a label that I would meticulously apply on to the CD.

I liked having to go to the post office and mail it off.

I even liked having to drive thirty minutes downtown to drop off the application at the office if it was deadline day.

I liked all of these things because I know most people weren’t willing to do it.

They weren’t willing to put in the extra work required and as a result, the odds swung in my favour.

Now its more of a level playing field.  It’s easier to write an application.

It should be a good thing – grants are accessible to a wider variety of applicants.

But with standardization, it has limited the ability to stand out.

Back then I would print with colour.  My marketing plans were often more than twenty pages so I would get them coiled at Staples.  The attention to detail made it stick out.

Now everything is done at your computer.  It’s tough to stand out.

But not impossible.  Knowing the importance of sticking out, I continue to look for the extra step that I can take to separate from the pack.

 

Write It Down

I’m a freestyler.  I like to think on my feet.

Just as quick as I say a rap, I’m thinking about the next one.

The same thing used to happen to ideas- some for business, some for songs, some were just cool lines that I could fit into a song.

I’d come up with them and swear that I’d remember, only to forget.

That doesn’t happen to me much anymore.

I’ve learned the importance of writing things down.

I used to carry a small notebook around to do this.  But then sometimes I would forget a pen.

Now I just use my phone.  I use an app called Evernote so that I can write down ideas, songs, anything of note.

It’s great because it also is synched with my Macbook so that I can check my ideas later on.

Don’t miss out on your next big idea!

Write it down.

 

Getting the grant is only the first step

It’s exciting to tell an artist that they have received a grant.

Especially their first one.

There is nothing like that feeling.

The Government is giving you money to record your music!  The way YOU want to do it.

However, one thing I’ve seen many artists fail to realize is that getting the grant is only the first step.

The music? That’s the easy part.  At least it should be because that’s the fun part.

The challenge often comes with completing the grant.

I’ve seen artists struggle with this step time and time again.

I’ve even seen artists have to send a cheque back to the grant organization because they failed to complete the grant properly.

Oftentimes this will be an artist that has just received one of their first grants.
Its usually not a big grant – not the 10,000 album grant or the 15,000 marketing grant.

It’s often a demo or showcasing grant – roughly 1500.

These artists want to move on to the bigger grants.

But one thing that I think is –  How do you think you can handle 15,000 when you can’t handle 1500?

The cold reality is – they can’t.  At least not yet.  They aren’t ready.

I’ve received over 200 grants and one of the key reasons is my track record.

How do you get more grants?

Take it step by step.  Complete it on time or ask for an extension – and then complete it.

Become a success story by maximizing your grant.

Then you’ll be on your way to receiving more..