People are always caught up in numbers. How many fans, followers, likes.
These are important stats, but I don’t think they are as important as one thing:
Are you people engaging with your music and what you post?
Are they commenting and sharing?
Sure 50,000 views for a video looks good. You may glance at the stat and think Wow, this person is doing well, but stick around longer and notice that they only have a few comments and you start to wonder.
Likes and views can be purchased.
I’m not even saying that this is a necessarily a bad thing.
It’s human nature for us to look at stats and make a correlation.
But in this digital world where we can be manipulated by targeted ads and fake views, there is one thing that remains authentic – real world connections. You can’t fake that funk.
Effective social media is a conversation.
When posting, we need to ask ourselves – is this engaging? How can I make it engaging.
How do you do this?
Sometimes its by asking questions.
I posted a picture on Instagram of a pot of chili I was making.
I could have just posted the image and hashtagged #chili , instead I wrote:
“Who likes chili?” By asking this question it prompted people to take a second to engage.
Getting a response to what you post is great, but that doesn’t mean that it was successful and that your job was done.
Make it a conversation by responding to your comments.
That’s the way to convert a passive follower into a dedicated fan.