I was in the Nike store the other day and overheard someone saying how they were buying a full set of gear and new shoes because they were going to start jogging.
Jogging is one of the most inexpensive forms of exercise. You just need a pair of shoes. Most people already have some kind of shorts or jogging pants. It certainly isn’t like playing goalie in hockey where you have to buy skates, pads, helmet and more.
But people, such as this guy in the Nike store will spend a few hundred bucks on jogging gear even though he isn’t a jogger.
I see this all the time in the music business.
People will spend thousands of dollars on studio equipment. If you have the money – great, it will certainly make the music sound better if you know what you are doing with it. Because if you don’t know how to use or maximize the use of the equipment it may not make that significant of a change.
But the biggest tragedy comes when you don’t start something because you don’t have the equipment.
The jogger doesn’t start running because he doesn’t have $200 Nikes.
The musician doesn’t start making music because he doesn’t have the right microphone or mixing software.
Musicians pride themselves on getting the best mix they can get.
We wish that consumers would listen to music in ideal settings. With great speakers or monitors, with top of the line headphones, and course without distractions.
But this rarely happens.
Most people listen to music on there laptop speakers.
Or their phone speaker.
That’s why when I’m listening to a mix of a song that a producer has sent me I won’t only listen to it on my studio monitors I’ll play it on my laptop speakers. If it doesn’t sound right there, then I know it needs more work.
In the early 2000’s I remember thinking I needed 20,000 to record an album. However, I had recorded an album for nothing in 1999. Before home computer studios became trendy I recorded an album on a cheap mic on a old laptop using Cool Edit Pro.
My friends couldn’t tell the difference.
Equipment is meant to enhance, it isn’t meant to do the job.
Sometimes when we think we need better equipment its just an excuse.
It’s about the art, not the tools.