Branding 101


Without a doubt, the best branding lesson I learned came from music executive TJ Chapman.

This was back in 2009 when I was attending the Core DJ’s conference in Atlanta and TJ was a panelist.  I didn’t know much about him at the time aside from knowing he was a DJ and that he was managing a new artist named B.O.B.

For TJ, branding is about consistency.

And for him, its in the name.

“TJsDJs” If you want to find me that’s where you look.

His website and social media are all the same.

You get the point.

Everytime I hear someone mention their social media on an interview I recognize the importance of brand consistancy.  “Well my twitter is this, my youtube is this, my website is this…”

They lost me after the first one.  How do you expect a casual listener to hear them all?

As someone with the name “D.O.” I took note.

When “D.O.” became my rap name it was before the days of Google.

The main thing for me was walking into a CD store and seeing my CD in the “D” section.

But now we live in an era where new Social Media sites and trend change quickly.

I knew I needed to have some brand consistency.

I went with the “I am” after seeing someone like Diddy use it as well.

But it wasn’t enough.  There was someone on Instagram with iamdo – with all of three followers.

I put the “Gibson” in to ensure that I could use “iamdogibson” on all platforms.

Now where ever the latest app takes off people know where to find me.

I encourage you do the same.