Gary Vee just came out with a shoe. Used to be shoes were only for athlete’s. It was that way through the 80’s and 90’s. Then the 2000’s struck and Jay-Z came out with a shoe. 50 cent did the same. They were hits, but the trend didn’t continue. Recently Drake has helped collaborate on Air Jordan shoes.
But Gary Vee has changed the game. He recently released a new shoe with K Swiss. He sees it as a move that has a huge upside and limited downside. If the shoe is successful he is the first entrepreneur to have a signature shoe. If he fails, he will have a good story to tell his grand children and it will be something that his friends will tease him for – which he is cool with.
That’s something I like about Gary Vee – something I think that we all envy in successful people – the ability to laugh at yourself. If you fail, don’t dwell on it, but laugh at yourself.
How can Gary Vee get a signature shoe?
Nowadays being an entrepreneur is a cool thing.
This is only a recent phenomenon. Shows like Dragon’s Den and Shark Tank and the rise of apps that have disrupted huge corporations such as Uber and Airbnb have changed the game. Entrepreneurship is now a seen as something desirable and an option for high school and college kids.
I’m fortunate that they had an entrepreneurship class in highschool. I took it in grade 12. Its where I discovered people like Stephen Covey and his 7 habits of highly successful people. I devoured success literature. I started looking at music as a business. It’s a big reason why I was able to carve out a path to success.
Entrepreneurship may look cool, but entrepreneurs know its about hard work. Long hours. Demanding work. I think one of the hardest things is self discipline. Being your own boss also means you don’t have someone telling you what to do. You need to motivate yourself.
It’s easy when the product is selling and you are on regular hours like others.
It’s a lot more challenging when boring business work comes up when your partner wants you to go on a date, or be with the kids, or your friends invite you out to a party.
Cool or not, I wouldn’t have it any other way.