In one of my old raps I say that D.O. stands for “Defense to Offense.”
This was before I came up with Defy the Odds standing for D.O.
It started from video games. It’s what I would say when I’d steal the ball and go in for a dunk while playing NBA Live back in the day on Playstation. A good defense can lead to scoring opportunities – not only in a basketball video game but life as well.
The problem is a lot of people only play defense.
They are cautious, on the fence, and even worse, they guard what they have because they are scared that someone will take it.
Gary Vee talks about this a lot on his daily podcasts. They are all defense, I’m all offense he often says.
The point is – you need to be on the attack, you need to be trying, doing, and implementing.
When you are on offense you aren’t always going to score. You will get blocked. You will miss the shot. You will fail.
But you have to keep shooting.
It reminds me of how Mike D’Antoni has changed the NBA. In the late 90’s basketball scores were 80-68 – lowest they’d ever been. Then he was hired as a coach and instructed his players to shoot every chance they had. Don’t let the shot clock get to the last few seconds, put the shot up. Players like Steve Nash thrived as he became a two time MVP. Their team, the Phoenix Suns started putting up high scores every night.
But it won’t work in the playoffs naysayers said.
While the Suns never won a championship, the Warriors have won two of the last three and have continued to revolutionize basketball with their approach.
Basketball scoring has gone up across the league as teams look to duplicate the success the Warriors have had.
Fan interest has gone up as well. People want to see offense.
Music wise its the same thing. Some artists play defense and want to protect their music.
Don’t let it leak, I want it to roll it out when everything is in place.
Don’t let it leak, its not polished.
I want to release my album and that’s it I don’t want to do more releases.
That was the old way. Work on an album for years, spend big bucks to get it mixed and mastered and push it for a few years.
Look at the new way.
I recently read about how an unexpected event led to Lil Uzi Vert’s popularity.
He was stage diving at a show. He lost his phone. It contained his new album.
If you played defense you’d think – how do I erase the phone or how do I pay the person off so that the music doesn’t leak. You’d be in a panic. The label would be especially worried.
But if you are on offense? You are proactive. Lets get ahead of it. Lets just put it out. Lil Uzi Vert released the music on his Soundcloud. It was rough. It was unfinished. But it connected.
XO Tour Life became one of the biggest songs of the year.
Don’t worry about the L’s. Keep attacking.