The Most Powerful Button On The Internet

The most powerful button on the internet is… the share button.

It’s the ultimate co-sign.

Attention is a valuable commodity in this attention deficit culture.

The share button means that someone has taken the time to check out what you are posting.

They have listened to your song.  They have watched your video.  They didn’t just scroll past it.  They didn’t just watch or listen for a second or two and maybe most importantly – they didn’t respond passively.

They want other people to check it out.

When someone shares your post they are saying that it is worth being on their precious timeline.

For you, it means exposure.  It means more eyeballs – attention.

Some people try to “hack” the share button.  They tag you in their posts so that it will show up on your wall.  That can work – I guess.  But it isn’t the same thing.

If it’s a friend or someone that you are a fan of, then maybe you don’t mind that they tagged you.

But most of the time it is annoying.

Not only have they occupied your precious territory without asking for permission, but now you get annoying notifications when people comment on the post.

At first you think people are responding to something you posted.  Nope.  Its about someone else.

Some people ask you to share.  They recognize the value from your organic share.

That’s fair game, but its not as authentic as the genuine share.

Get enough of those, and that is how you go viral.

 

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Getting the grant is only the first step

It’s exciting to tell an artist that they have received a grant.

Especially their first one.

There is nothing like that feeling.

The Government is giving you money to record your music!  The way YOU want to do it.

However, one thing I’ve seen many artists fail to realize is that getting the grant is only the first step.

The music? That’s the easy part.  At least it should be because that’s the fun part.

The challenge often comes with completing the grant.

I’ve seen artists struggle with this step time and time again.

I’ve even seen artists have to send a cheque back to the grant organization because they failed to complete the grant properly.

Oftentimes this will be an artist that has just received one of their first grants.
Its usually not a big grant – not the 10,000 album grant or the 15,000 marketing grant.

It’s often a demo or showcasing grant – roughly 1500.

These artists want to move on to the bigger grants.

But one thing that I think is –  How do you think you can handle 15,000 when you can’t handle 1500?

The cold reality is – they can’t.  At least not yet.  They aren’t ready.

I’ve received over 200 grants and one of the key reasons is my track record.

How do you get more grants?

Take it step by step.  Complete it on time or ask for an extension – and then complete it.

Become a success story by maximizing your grant.

Then you’ll be on your way to receiving more..